The Midtown Rally

Midtown Rally is an exciting new neighborhood in the city of St. Louis that’s really not new at all. From the 1920s until World War II, this area was known as automobile row. The historic significance of the area was recognized in 2005 when it was added to the National Register of Historic Places, as the Locust Street Automotive District.

(We just kind of like the way it sounds.)

Midtown Rally’s “engine” is the 3000 block of Locust Street but cruises all the way from Theresa Avenue to the west, Leffingwell to the east, and Highway 40 to the south. After sitting idle for years, the neighborhood is revved up with new life from businesses, restaurants, galleries, shops and lofts. Many buildings are the work of famed architect, Preston Bradshaw, and showcase beautiful design and detail. Come to Midtown Rally and discover the historic neighborhood that’s on the fast track to becoming St. Louis’ newest hot spot.

Every time we head to the Midtown Rally we see new developments, interesting and dynamic businesses and a neighborhood on the move. We welcome STL insiders and outsiders down to the mid-town.

The Layout